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What is a QR Code and How do They Work?
You may have noticed these square boxes popping up everywhere. I’ve started using them on our marketing and, turns out, I love them. What are they and how do they work? QR (quick response) codes are...
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Advertising Clutter – Are You Being Seen?
Five years ago, a customer had to be “touched” 6-7 times with your marketing before they would buy from you, trust you. Today, with the monumental increase in advertising, a customer has to be touched...
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Branding or Problem Solving? What do Your Customers Care About?
What’s your definition of success? Do you want to be rich, or do you want to be famous? Personal promotion is much more expensive and less income producing than finding the needs of your client and...
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Successful Entrepreneurs Don’t Spend Their Resources
When I first started investing in real estate, I was totally gung ho and tended to go over the top with things. This included my marketing. Before I was even ready to handle calls, because I learned...
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Where to Market When Selling a Home
It’s Spring! Best time of year to sell or rent out a home. More people move at this time of year than any other. Why? Tax returns, the weather is great, school’s ending, vacations haven’t started… So,...
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Online Marketing – Any Marketing, Actually
I just returned from a 4 day event on online marketing. As a real estate investor, we market online every single day. Do you? So, my mind is, as usual, wrapped up in marketing ideas, techniques,...
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Follow Up with Every Potential Customer
In our coaching sessions we talk a lot, naturally, about buying and selling homes. Many investors are far too eager, wanting a quick deal. The reality is, no matter what business you’re in, the...
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Marketing – How Effective is Yours?
Need customers? Whether you’re trying to buy a home or sell your house, the answer is a resounding “yes”. If you don’t understand that, it could be the reason you’re not finding what you need. Do...
View Article100 Ways to Create Real Estate Leads
I first published this post on June 25, 2010, and it none of these facts have changed! How effective is your marketing? Whether buying, selling, or investing in real estate, marketing is essential to...
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How Quickly Should You Be Responding to Customers?
Probably faster than you think. With emails and texting, clients are expecting faster responses than ever. No matter which customer you’re targeting, your success will be largely determined by your...
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Amazing Sales Statistics
Got this off Facebook. There was no source to credit. Please tell me your reaction!
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35 Ways to Market for Sellers
What’s the best way to find people who are ready to sell their homes? Years ago, we would drive neighborhoods that we liked, seek out for For Sale By Owner signs, and call. We also walked...
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Warning: Hanging Advertising on Mailboxes is Illegal!
Photo by ellie Many people use the flag of the mailbox to hang advertising. I’m sure you’ve gotten marketing materials, especially pizza flyers, hanging on the flag of your mailbox. Did you know...
View ArticleMarketing with Videos
Do you use videos in your marketing? You should and it’s very easy. This was on our TriadRents web site to show one of the homes we offer for lease. Simply purchase a video camera (no more than about...
View ArticleDrones ~ The Newest Way to Photograph Your Properties
Drones are the newest, and possibly most exciting, way to photograph real estate. Need an aerial view of a large estate? Want to check out the condition of a roof and gutters? With a cost as low as...
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Branding or Problem Solving? What do Your Customers Care About?
What’s your definition of success? Do you want to be rich, or do you want to be famous? Personal promotion is much more expensive and less income producing than finding the needs of your client and...
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Target Marketing Your Property to the Right Prospects
Are you marketing a property to sell? Have you considered who it is, exactly, that your marketing should target? Start by taking a look at what you are marketing and ask yourself, “who would be...
View ArticleWhere to Market When Selling a Home
As you're looking for a buyer, you need to know where to market that buyers will find you.
View ArticleOnline Marketing – Any Marketing, Actually
What everyone cares about first and foremost is themselves. When looking at your product, they want to know:
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